Last week, our team got the pleasure of attending B&T's 'Cannes in Cairns'. These were our top ten observations, learnings & ideas from the conference.

When working in media sales – the most important skill that no one trains you on is that of negotiation.

This was the first conference globally where the IAB had teamed up with an Out of home industry body – the OMA – to create a conference about ‘powering DOOH’…

The media industry is known for its churn and turnover. There are many factors on why employees exit a business that you cannot control but one you can is making sure their first impression is favourable and memorable. Having a quality and established onboarding programme is proven to lead to higher retention rates, more loyal employees, and a strong ROI..

There is currently lot of market debate about the Attention Economy & how it’s planning principles can help drive better advertising campaign results for agencies and marketers. What interests me is should media publishers be using this new trend to position its products for greater conversions & higher rates?

Key Note - MIQ – Jason Scott & Belinda Cooper – Big Picture Programmatic (Featuring DOOH). Cookies are (almost) dead – Can DOOH take the biscuit. MiQ is an independent omnichannel DSP who have stitched together a mixture of programmatic tech so that they can transact across multimedia using consistent data sets to make smarter decisions. 90% of the way they plan, and buy is getting ready for a cookieless future – within 12 months they will be at 100%. Trends over time have showed more media spend is going to Digital media – and when you look at digital media spend more share is being spent programmatically.

Investing in data can be a serious waste of money for a media publisher, unless they have a clear plan on how they will apply it & drive a return on investment

To make your media proposal stand out from the competition, you need your pitch to tell the best story.

Market SHIFT Consultants has done a lot of research into tips on delivering best in market presentations across these three channels – Face 2 face; email & via video call. Below are some of our best tips for video call presentations.