THIS IS US
Meet the Founder
Bruce Mundell
Founder & Chief SHIFT Officer
Bruce is a 25+ year veteran of the media industry having worked at two large media corporations (Mindshare & oOh! Media) on both buy and supply side.
He is a problem solver, a media visionary and proven strategist.
He loves a challenge and helping people/ businesses create growth strategies that win.
He founded Market SHIFT Consultants as he always wanted to start a business that gave something back to the industry that has given so much to him.
Our Partners
Market SHIFT is fortunate enough to work in partnership with some of the industry's best consultants and trainers to deliver best products to Publishers, Adtech and Data customers in the media industry.
Chris Younger
Enablement Unlocked
Chris has a passion for helping media publishers and sales professionals perform and founded Enablement Unlocked in 2023.
His consultancy focuses on developing sales strategies which lead to behaviour change, market engagement and growth.
He is highly respected in enabling new sales / marketing initiatives across a media publisher’s team and has partnered with Market Shift to develop proprietary products, improve market positioning and train sales teams.
Eliza Mackensie
EM Strategic Consulting
Eliza Mackensie founded EM Strategic Consulting in 2024.
Recognized as one of the best storytellers in the market, Eliza excels in translating complex concepts into compelling narratives that resonate with customers.

In addition to her strategic work, Eliza is a passionate trainer and coach. She collaborates closely with Market SHIFT, not only facilitating the ‘7 Fundamentals’ sales training program but also continuously adapting and refining the content to meet the unique needs of diverse clients.
Tom Pitney
AirStack
Tom Pitney started his AI consultancy ‘Airstack’ in 2023.
Tom is an AI specialist and is working with brands, agencies and publishers to create AI products that drive outcomes & efficiencies for their business.
Airstack is working in partnership with Market SHIFT to create and deliver ‘Alfred’ which is an AI powered product that helps all your sales teams build effective business plans.
Maree McDonough &
Linda Robson
The Hummingbirds
The Hummingbirds launched in June 2017 with two Founders; Maree McDonough and Linda Robson, who spent over 65 cumulative years in the advertising industry and 10 years in the Asia/Pacific Learning and Development unit of a global media/communications agency.
Working in partnership, we have created a leadership program specific for media sales teams that can be activated across your company.
Every project has its own personality. We approach each challenge with fresh energy and inspiration, so you get the best results.
