LADbible Australia appointed Market SHIFT Consultants in March 2022, and since then they have made a positive impact on our business. Acting as an advisor, Shift has greatly supported my team and I in our efforts to strengthening both key customer and agency relationships as we continue to establish ourselves in the Australian market. They are professional, knowledgeable, well connected, down to earth & simply - great fun! They have impressed us with their proactivity towards finding new ways of adding value which we have often taken them up on, & we greatly appreciate. We experienced great immediate value post the team facilitating a planning workshops day with our sales team - Highly recommend this session! I would have no hesitation recommending them as a partner to any business.

Rachel Hall, Head of Sales, LADbible Australia

Bruce and Phil from Market SHIFT Consultants have a complimentary skillset and now offer media businesses a strategic consulting service that can impact your business.

From my experience of being a CEO, I found Bruce had a great mind & thought broadly about business issues. He played a critical role across the changing connection between traditional media, new data sets, automation, programmatic, verification & long term business Go-to-market strategies.

Conversely Phil is a proven sales leader and professional. He has an unbelievable network and a great history of creating partnership strategies that achieved targets and grew the business. I’m looking forward to seeing what this partnership can deliver in the coming years.

Brendon Cook, Advisor to Founders, Board member, Mentoring Growth company executives.

I worked with Bruce for a few years on events showing the performance of OOH. His desire to be open and genuine with the market made the message so much more credible. What really stood out for me is his passion for the industry, as well as his vision for it’s future which is infectious. He’s both commercial and strategic in his approach, and genuinely good fun to work with as well. I look forward to continue this working partnership with Market SHIFT Consultants.

Paul Sinkinson, Managing Director at Analytic Partners.

When I worked at oOh! Bruce from Market SHIFT Consultants built and facilitated a media sales training course that I believe is the strongest media sales training course available. He has a unique advantage of having experience on both buying and selling side and his knowledge of the industry and how it works is second to none. I walked out of the course confident and inspired to be better for my self and the business I was working for at the time.

Daniel Di Palma, Director at Blackwater Social Marketing

Market SHIFT Consultants ran a full day workshop for us with the purpose being to connect as a new team and collectively define and agree on our purpose and vision. The ‘Creating a Team Charter’ product did exactly that, an expertly facilitated exercise that gave each of our employees a voice in shaping our direction for the future. The bespoke output of the workshop is going to be hugely valuable to me as a line manager to onboard new employees, feed into existing & future KPIs and for us to present back to the wider business to give our workstream an identity within the broader LADbible operation.

Scott Andrew Paige, Project Lead at LADbible

I worked with Bruce for near on a decade at oOh! And throughout that time it was clear that Bruce had a unique ability to identify opportunities and explore new horizons like very few others. In his role, Bruce would often work with little playbook or precedent to lean on, but develop concepts and platforms for growth that have helped shape not only the oOh! Business, but the OOH sector as a whole in the way clients can plan, buy, utilise and evaluate our medium. Bruce is a clear thinker  and great problem solver. He can be firm in his views and has progressed in his ability to work with agility and open mindedness. He was a great educator and coach to many and the value and passion Bruce brings to any organisation, project or stream of work can never be questioned. One of the best. 

Tim Murphy, Chief Sales Officer at oOh!

Bruce has worked across numerous audience measurement, marketing & sales projects with the OMA in his time at oOh! Media. His contribution through our membership sub-committees and informally has been invaluable. He is brave and forthright and is always willing to make things better, add value and contribute to the end game. Bruce was our go to person when we needed to check out if our ideas would fly with the membership. He was always willing to give us an honest appraisal and help massage our ideas to make them better. He is generous, kind, hardworking, always up for a discussion and incredibly tenacious in advocating on behalf of our industry.

Charmaine Moldrich, CEO at Outdoor Media Association.